As the industry takes on the challenge of recruiting and training the next generation of agents, it’s little wonder that mentorship programs are proliferating among travel agencies and industry organizations.
But while such programs have proven to be effective, experts caution that they can also die on the vine without plenty of commitment from both sides.
Here are some tips for ensuring that programs work for mentors and mentees alike.
1. Qualify the candidate.
Not everyone has what it takes to be a successful travel agent and the industry has been known to attract applicants who are primarily seeking travel benefits, not a business career.
“For these reasons, agencies need to carefully qualify potential candidates before they commit their resources toward mentorship and training,” said Betsy Geiser, CTA, executive vice president of Uniglobe Travel Center, which offers a six-month program called UTC Mentor U.
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